SDNEDC: SOCAL Workforce expands

The collaboration between SDNEDC, Tri-City and 5 North County chambers offers more career pathways and opportunities for students

SOCAL Workforce continues to expand, bringing more career exploration opportunities to students and strengthening connections between employers and the future workforce. The program, which was established in 2022, has new grants, an expanded video library, and dedicated outreach efforts as career awareness is becoming more accessible than ever.

What is SOCAL Workforce?

SOCAL (Student Opportunities for Career Awareness and Learning) is a collaboration between the San Diego North Economic Development Council (SDNEDC), Tri-City Medical Center, and the Oceanside, Carlsbad, Vista, Escondido, San Marcos, and Encinitas chambers of commerce. This career exploration tool provides young adults throughout Southern California with insights into high-demand occupations through a growing library of more than 140 three-minute video interviews. These employer-driven videos show job seekers what it’s like to do the job, how the interviewee got into this work, and how students can educate and prepare themselves for this field.

Local employers play a crucial role in SOCAL Workforce by sharing their expertise and showcasing real career pathways. By participating, companies can enhance their visibility among job seekers, support local workforce development, and connect with motivated students exploring career options, all in a cost-effective way. The process is simple, and all content is subject to employer approval. Learn more about how you can get involved by emailing ccanby@sdnedc.org.