Economic report shows North County growth

This is the first of a two-part series. Some industry sectors see steady growth, others struggle; the biggest challenge in the future is an aging population and housing prices.

The San Diego North Economic Development Council released its annual indicators report which details North County’s economy, demographics, housing and much more. Steve Puterski photo

NORTH COUNTY — The region’s economy is on solid footing, although challenges are facing several sectors according to the 2023 indicators report from the San Diego North Economic Development Council.

The report was released during the SDNEDC’s 11^th annual North County Economic Summit and reports on more than 64 indicators. The goal is to develop a more robust discussion regarding the region’s future and to help the economic landscape, according to SDNEDC Chief Executive Officer Erik Bruvold.

The report draws attention to North County’s distinct economic and demographic data, which is typically reported from the county, he said. Another pillar is as a reference guide for interested parties, governments, business and others for their purposes.

Additionally, the report recaps 2023 by looking at the economy, education, remote work and population. The reports coverage area spans from Julian and Poway to Oceanside and Camp Pendleton.

According to the report, the strength of North County’s economy is it diversity with industry clusters such as life sciences, technology, software, defense, advanced manufacturing and tourism, to name a few.

“One of the things we continue to stress is how demographics are changing in North County,” Bruvold said. “I think two key factors there are the extent to which North County … is going to become more and more diverse in terms of our ethnic and racial makeup. It is important for folks to think about just how much we are aging.”

(Take the SDNEDC survey here for next year’s report or by using the QR code)